After reading this article, I quickly noticed, this is exactly how Silicon Valley startups are run. They go viral really quick and they do it by the backing of a couple prominent venture capital firms. And they are mostly giving the service for free. The trick to use the service for free is simple, get your friends join Go-Jek by using your referral codes. You probably can get enough credit for hundreds of usage by giving out your referral codes.
I see Go-Jek practically everywhere. I mean it. There are a lot of people wearing Go-Jek’s helmets and jackets. It’s not a rare sighting. In Jakarta where the majority of the road users are motor-bikes, this is a huge deal. This is one startup that disrupts the industry that no other foreign startups can, not even Uber. Go-Jek must be bigger than Uber by now in Indonesia.
Go-Jek is actually solving problems that really needs solving that have been around for a while.
- Ojek as we call it in Indonesia, is a motor-bike driver who earns money thru transporting people from one place to another. In order to get their service, we need to get to the nearest Ojek ‘station’, basically where the drivers spend their days waiting for customers. It’s not feasible for a lot of people as they are getting more and more rare. Now, with Go-Jek, I can simply call them to pick me up or send something to somewhere. Oh and, the company insure the driver, the customer, and the item(s) – if lost or broken. There is no way an ordinary Ojek would give such comprehensive insurance coverage.
- The ordering method, the driver rating method, and the app experience. The app is simply one of the most polished app I’ve seen. It does not need to look fancy. It’s great I must say and at the same time, it’s super simple that a lot of people do not need explanation on how to use it. You simply click the order button, you’ll find several options. I heard they might be addding a few more in the near future. They want to expand beyond transporting customers and items. You can set the address on the map, based on Google Maps or you can simply type the address. You’ll be given the cost (Currently, It cost about US$0.80 for 25KM trip). That’s it. Once you are done, you’ll be given the driver’s phone number, current position in real time on Google Maps, and ETA. The driver usually call you to confirm your order. Once the order is completed, you’ll be served with a page to rate the driver, and write comments if needed.
Traditional Ojek has no order. Go-Jek has. I’m confident enough that I think they could make a dent greater than what Uber has done in many countries. The name is very catchy. There is a competitor but I hardly ever see GrabBike on the road. They made a big splash to compete with Go-Jek but their numbers are dwindling down rapidly. I believe Go-Jek won the battle relatively quickly and won it without a real fight.
Would Go-Jek be they are today without huge backers? I’d say no. They are now subsidizing the real cost. In my opinion, the usage of Go-Jek will slowly goes down as they reduce subsidies, they will not give subsidies forever, that’s for sure. In the long run, Go-Jek will thrive thru popularity, order, and ease of use.
- The thing screams quality.
- The sport band wobbles just a little… But super comfy.
- The digital crown is a clever idea. It really does help going thru the watchOS.
- The force touch and taptic engine now feel like a must for future Apple products.
- IMO, the screen sucks. The black levels are great but the white levels seem washed out. OLED is now better than LCD. Just look at Samsung S6 Edge.
- The pixel density is not high enough. I can clearly see it’s not sharp enough.
- The screen is barely readable under bright sunlight. iPhone 6 is better under bright lights.
- If I disregard the white levels and the pixel density, I do think OLED is what Apple should after for the next iPhones. It’s laminated to the sapphire glass. By just looking at it, even under the sun and off, it’s beautiful.
- I really feel that this is the next-gen watch. I don’t see this replacing my mechanical watch but I don’t think I will wear my mechanical watch as often as I used to be. Mostly because I want to complete those activity circles. If I don’t wear the Apple Watch everyday, I feel like I’m missing the rhythm of watching my activity progress.
- After a week of heavy usage, I can probably use it for two straight days without charging. I’m now using it just like it is supposed to be used. Glancing when only needed, light app usage, and a bit of fitness tracking. I wake up at 5 AM and I go to sleep at 9 PM. The battery is usually at 45% on the first night.
- I don’t think charging it every night is a hassle. It’s like putting your watch off for the night.
- I don’t think I will be buying the second version. I don’t think the tech is here yet, not anytime soon.
- The longevity of the battery is the real problem. This is a disposable iPhone accessory. A very expensive one.
- You would have to use this to understand how it will fit your life.
I like how Apple design the innards to be virtually shock-proof. The S1 is encased securely. Unlike fitbit where the battery and some other parts not protected at all from vibration. There are cases where fitbit constantly and periodically fails. This could be the reason.
If anyone can make a battery swap as elegant and simple as possible, it’s Apple. Remember how they designed the hell out for the first unibody 13 inch MacBook battery latch. The latch and each supporting parts are very sturdy and beautiful. I would even keep the machine for its engineering beauty.
There are two things that would tempt me to get the next version(s):
- The battery needs to be swappable, easily.
- Faster processor.
- The watch face needs to have solar charging, just like Casio G-Shock.
I don’t mean to bash Android Wear but by looking at these two videos, you can get an idea how lost Apple Watch competitors are. I think Apple has once again showed how this should be done. It’s not about being the first but the first that does it right. We consumers are not guinea-pigs.