After reading this article, I quickly noticed, this is exactly how Silicon Valley startups are run. They go viral really quick and they do it by the backing of a couple prominent venture capital firms. And they are mostly giving the service for free. The trick to use the service for free is simple, get your friends join Go-Jek by using your referral codes. You probably can get enough credit for hundreds of usage by giving out your referral codes.
I see Go-Jek practically everywhere. I mean it. There are a lot of people wearing Go-Jek’s helmets and jackets. It’s not a rare sighting. In Jakarta where the majority of the road users are motor-bikes, this is a huge deal. This is one startup that disrupts the industry that no other foreign startups can, not even Uber. Go-Jek must be bigger than Uber by now in Indonesia.
Go-Jek is actually solving problems that really needs solving that have been around for a while.
- Ojek as we call it in Indonesia, is a motor-bike driver who earns money thru transporting people from one place to another. In order to get their service, we need to get to the nearest Ojek ‘station’, basically where the drivers spend their days waiting for customers. It’s not feasible for a lot of people as they are getting more and more rare. Now, with Go-Jek, I can simply call them to pick me up or send something to somewhere. Oh and, the company insure the driver, the customer, and the item(s) – if lost or broken. There is no way an ordinary Ojek would give such comprehensive insurance coverage.
- The ordering method, the driver rating method, and the app experience. The app is simply one of the most polished app I’ve seen. It does not need to look fancy. It’s great I must say and at the same time, it’s super simple that a lot of people do not need explanation on how to use it. You simply click the order button, you’ll find several options. I heard they might be addding a few more in the near future. They want to expand beyond transporting customers and items. You can set the address on the map, based on Google Maps or you can simply type the address. You’ll be given the cost (Currently, It cost about US$0.80 for 25KM trip). That’s it. Once you are done, you’ll be given the driver’s phone number, current position in real time on Google Maps, and ETA. The driver usually call you to confirm your order. Once the order is completed, you’ll be served with a page to rate the driver, and write comments if needed.
Traditional Ojek has no order. Go-Jek has. I’m confident enough that I think they could make a dent greater than what Uber has done in many countries. The name is very catchy. There is a competitor but I hardly ever see GrabBike on the road. They made a big splash to compete with Go-Jek but their numbers are dwindling down rapidly. I believe Go-Jek won the battle relatively quickly and won it without a real fight.
Would Go-Jek be they are today without huge backers? I’d say no. They are now subsidizing the real cost. In my opinion, the usage of Go-Jek will slowly goes down as they reduce subsidies, they will not give subsidies forever, that’s for sure. In the long run, Go-Jek will thrive thru popularity, order, and ease of use.